Why use brainstorming?
— To generate a range of ideas from a group of people, quickly and effectively.
— To overcome blockages in discussions.
— As a warm-up exercise.
Tips for trainers
— Set the question you want the group to answer.
— Present the question clearly to the group (ideally written up so everyone can see it).
— Explain that:
§ everyone can contribute an idea;
§ all ideas are valid – there are no ‘wrong’ ideas;
§ all ideas will be recorded in a written form, either on cards that are posted on a chart, or directly onto a chart or board.
— Have the resources that you need available:
§ Flipchart stand and paper, or
§ Pinboard and cards, or
§ Chalkboard or whiteboard
§ Pens/chalk, something to stick cards with.
— Ask the group to give ideas.If many people try to speak at once, you should moderate the discussion; try asking people to raise their hands before speaking. You can ask people to take turns in giving responses.
— Keep going until a big enough range of different ideas has been generated or until no new ideas are being offered.
— The group may come up with many diverging ideas. It will probably be necessary to organize these ideas into categories (see ‘group work outcomes’ on page 129).
— Thank the participants for their contributions.
— Link the activity to the next topic or point in the programme.