Why develop extension materials?

Extension materials need to communicate the benefits of an alternative technology, and how to correctly apply the technology.

Farmers adopt an alternative technology when they:

1. are aware of an alternative,
2. see benefit in the alternative (and are therefore motivated to try the alternative),
3. can access the needed inputs, and
4. can understand the alternative to try it correctly.

Extension materials therefore need to raise awareness and communicate:

the benefits of an alternative technology, and how to correctly apply the technology.