Extension materials must motivate change
Extension material can be:
- verbal recommendations
- extension bulletins/brochures
- posters
- radio dramas
- videos
Extension messages should be simple and motivate the target audience — rice farmers, for example — to change the way they do something.
![](/images/stories/extension_examples2.jpg)
(Poster to promote the LCC from Bangladesh) |
![](/images/stories/extension_examples3.jpg)
(Brochure on the Golden Snail from Thailand) |
![](/images/stories/extension_examples4.jpg)
(Poster to inform on the use of pesticides from Vietnam) |
![extension examples1](/images/stories/extension_examples1.jpg)
(Advert. for a radio soap opera on Pest Management in Laos) |