Why develop extension materials?
Extension materials need to communicate the benefits of an alternative technology, and how to correctly apply the technology.
Farmers adopt an alternative technology when they:
- are aware of an alternative,
- see benefit in the alternative (and are therefore motivated to try the alternative),
- can access the needed inputs, and
- can understand the alternative to try it correctly.
Extension materials therefore need to raise awareness and communicate:
the benefits of an alternative technology, and how to correctly apply the technology.